At Alfa Financial Management Limited (AFML), we respect the privacy of our clients and are fully committed to protecting their personal information and to using it properly when required.
We conduct commercial execution business only and there fore all clients are considered commercial and should you choose to use your personal email for business then your consent is hereby given in agreement to the terms of dealing with AFML.
This policy describes how we may collect and use personal information, and the rights and choices available to clients, site visitors and users regarding such information.
Types of information we collect
We receive, collect and store any information you enter on our website or provide us in any other way. In addition, we may collect the Internet protocol (IP) address used to connect your computer to the Internet; login; e-mail address; password; computer and connection information and purchase history. We may use software tools to measure and collect session information, including page response times, length of visits to certain pages, page interaction information, and methods used to browse away from the page. We also collect personally identifiable information provided by you (including name, email, password, communications); payment details when provided by you (including credit card information), comments, feedback, product reviews, recommendations, and personal profile.
How we collect, use and disclose clients and site visitors’ personal information
Our website is hosted on the Wix.com platform. Wix.com provides us with the online platform that allows us to sell our products and services to you. Your data may be stored through Wix.com’s data storage, databases and general Wix.com applications. They store your data on secure servers behind a firewall. When you visit our website, we collect any information you provide through the contact form or live chat facility and Non-personal information through the Wix.com platform and via Google Analytics. When you send you a message through a contact form we will store all the information that you provide on the form electronically on our Wix.com CRM (Customer Relationship Management) system. We may also use the email address you provide in order to contact you about special promotions or services or important announcements such as changes to this policy. We will do this through Mail Chimp or other email marketing service and as such are to be considered as third party data processors. Mail Chimp has been carefully chosen based on their compliance with EU GDRP legislation. For this reason, your email address will be stored on Mail Chimp's secure servers as long as you agree to stay in contact this way. You can unsubscribe at any time by clicking the unsubscribe links in any of our marketing emails, by requesting removal in an email.
You can view each of our service providers privacy policies by clicking their links here:
Why we collect personal information
We collect such Non-personal and Personal Information for the following purposes:
To provide and operate the Services we offer as a business;
To provide our Users with ongoing customer assistance and technical support;
To be able to contact our Visitors and Users with general or personalized service-related notices and promotional messages;
To create aggregated statistical data and other aggregated and/or inferred Non-personal Information, which we or our business partners may use to provide and improve our respective services;
To comply with any applicable laws and regulations.
How we communicate with our clients and site visitors
We may contact you to notify you regarding your account, to troubleshoot problems with your account, to resolve a dispute, to collect fees or monies owed, to poll your opinions through surveys or questionnaires, to send updates about our company, or as otherwise necessary to contact you to enforce applicable national laws, and any agreement we may have with you.
For these purposes, we may contact you via email, telephone, text messages, social media and postal mail.
Please note you can opt out of any of these communications at any time by emailing us at
Cookies are small pieces of data stored on a site visitor's browser, usually used to keep track of their movements and actions on a site.
We use the following cookies on our website and those we build for our clients on the Wix.com platform.
These will be stored on your computer if you visit our website: www.uk-businessloans.com
Make sure that you are viewing your site in incognito mode so that your browser doesn't detect your own cookies too.
We will keep your personal data for the duration of the period you are a registered user or client of uk-businessloans.com which is a trading style of Alfa Financial Management Limited. We shall retain your data only for as long as necessary in accordance with applicable laws. On the closure of your account, we may keep your data for up to 7 years after you have cancelled your services with us.We may not be able to delete your data before this time due to our legal and/or accountancy obligations. We may also keep it for research or statistical purposes. We assure you that your personal data shall only be used for these purposes stated herein.
In preventing the use or processing of your personal data, it may delay or prevent us from fulfilling our contractual obligations to you. It may also mean that we shall be unable to provide our services or process the cancellation of your service. You have the right to object to our use of your personal data or ask us to delete, remove or stop using it if there is no need for us to keep it.
This is known as your right to be forgotten. There are legal and accountancy reasons why we will need to keep your data but please do inform us if you think we are retaining or using your personal data incorrectly. Our Privacy Notice shall be made clear to you at the point of collection of your personal data.
You can view, edit or delete your personal data by contacting us by emailing us at
You have the right to ask us not to process your personal data for marketing purposes.
We will not contact you for marketing purposes unless you have given us your prior consent.
You can change your marketing preferences at any time by clicking UNSUBSCRIBE
Questions and your contact information
If you would like to: access, correct, amend or delete any personal information we have about you, you are invited to contact us on
Your right to make a complaint
You have the right to make a complaint about how we process your personal data should you feel we have not dealt with a matter appropriately.